We equip mission-driven organizations to thrive.
Client Success Story
During the COVID-19 pandemic, Chinatown in New York City faced an unprecedented economic downturn. Welcome to Chinatown started as a grassroots effort to support the local Asian-American community, leveraging social media to rally community support and promote the resilience of small businesses in the area.
As the organization grew into a mature 501(c)(3), Amplifi built the team's digital engagement ecosystem. This included implementing a robust customer relationship management (CRM) system for donor engagement, grant management, and email marketing and managing the organization's paid promotion campaigns on search and social.
Expand donor base and re-engage past contributors.
Design dynamic campaigns to grow the subscriber list and convert to donations.
More than tripled the supporter database of subscribed email addresses, yielding more donations.
Audience Growth
"Amplifi helped our team bring more clarity and structure to how we understand, segment, and engage our supporter audiences. Over several years since our founding, Jamie and his team worked closely with us to build a tailored CRM and other integrated systems that help us better understand our audience, track our campaigns, and drive more participation and donations. Jamie established clear standard operating procedures and trained our team accordingly, so we have more efficient communications and development workflows. His ability to explain complex digital concepts in simple, practical terms made the collaboration incredibly valuable."