Google Search Console is a free tool that shows nonprofits the exact search terms supporters, parents, donors, volunteers, and community members type into Google before arriving on your website.
This mini-course teaches you how to set it up, understand what your audience is searching for, and use those insights to improve your content and increase your search traffic over time. Search is usually the biggest traffic driver to any nonprofit’s website, so understanding this data is essential for growth.
Here’s what you’ll confidently know by the end of this course:
• How to set up Google Search Console for your nonprofit
• How to see the exact search terms people use before visiting your site
• How to read impressions, clicks, CTR, and ranking without jargon
• How to identify SEO opportunities based on real supporter behavior
• How to improve pages so they show up more often in search results
• How to use monthly GSC reports to guide ongoing website improvements
This course is designed for nonprofits that want to understand - in plain language - how people discover their website:
• Communications and marketing staff managing content
• Executive directors wanting to understand audience behavior
• Development teams looking to increase traffic to donation pages
• Program teams seeking visibility for community resources
• Small organizations with no SEO budget but big goals
• Anyone curious about how people find their organization through Google
Jamie Lonie, Founder of Amplifi Digital, has spent 10+ years helping nonprofits strengthen their digital marketing systems and grow their impact online. With a Master’s in Education and deep experience in communications, Jamie specializes in making complex digital tools simple, practical, and accessible for mission-driven teams.
Through Amplifi Digital’s coaching and consulting work, Jamie trains organizations to refine their tech stack, improve online discovery, reach more supporters, and build systems that scale. This course distills the same guidance he uses with clients every day.