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Nonprofit Digital Marketing Professional Development
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Nonprofit Digital Marketing Professional Development
The Amplifi team facilitates live, tailored workshops for nonprofit teams of all sizes.
Learning Objective:
Nonprofit executives understand how to build a strong LinkedIn presence to amplify and advance their organizational goals.
32% of donors who are most inspired to give via social media.
Client Success:
Since working with Amplifi, the Global Business Coalition for Education Executive Director Justin Van Fleet has amassed nearly 10K followers and connections who want to hear directly from him about the organization's ongoing initiatives and success stories.
Learning Objective:
Nonprofit teams understand how organize, sort, and target specific audiences within an organization's contact database.
82% of nonprofits consider email one of the most effective digital channels for reaching supporters.
Client Success:
Since working with Amplifi, Welcome to Chinatown has built a robust customer relationship management system that allows the team to send customized fundraising appeals to their massive list of supporters.
Learning Objective:
Nonprofit leaders understand how to utilize artificial intelligence to efficiently brainstorm, draft, and revise marketing content.
58% of nonprofits are using generative artificial intelligence in their digital communications
Client Success:
Since working with Amplifi, Leading Forward has a developed an efficient system to support website copy drafting using a custom ChatGPT bot that is trained on the organization's voice.
Learning experiences focused on specific tactics with 90-minute experiences, on topics such as:
Comparing multiple versions to find the best performer.
Defining a brand’s tone, language, and identity
Interpreting cross-channel analytics to determine insights
Creating lightweight analytics reporting templates
Scheduling and organizing cross-channel content
Managing and optimizing nonprofit ad grants
Building review systems to operationalize communications and development
Launching and implementing a brand refresh
Tracking and evaluating success
Improving search rankings for visibility and traffic
Planning, creating, and overseeing social content
Implementing and integrating a supporter management system